Brett mentioned Cuil, the next big “google killer”, yesterday and I applaud him for keeping a straight face while typing up his review. I’ll sum up ‘Cuil’, in my opinion, quite shortly: over-hyped failure. These days it’s almost ‘fightin words’ to go against the mighty google and there’s a reason for that. Google is, hands down, the best search engine currently available. It’s dependable enough to trust when your in-laws call saying they’re on their way over for thanksgiving dinner and you need a turkey recipe that will knock their socks off because you were just going to order a pizza. Don’t believe me? The proof is in the pudding:
Ok, so I broke a few ‘search engine rules’ while doing that, but google still got me what I wanted; point made, game set. Now, don’t get me wrong – I’m not against someone doing a better search engine. In fact, I’d welcome it. It would keep the industry fresh and full of new and better ideas. At the very least it’d revitalize the industry even if it were just for a brief moment. Cuil failed to deliver.
I understand that almost everyone is ripping on Cuil today, myself included, and the reason is probably a simple one: We’re disappointed. Google does, indeed, have the search engine market cornered and that makes a great deal of us just a little worried (*tinfoil hat on* if they can censor searches in china, what else can they censor *tinfoil hat off*) . I’d actually like to see Cuil get up, dust itself off, and keep at it. Who knows, maybe one day they will topple google – or at the very least match them.