In the realm of internet marketing, one can not with impunity ignore Google and it’s pay-per-click search listings known only as “AdWords”. Optimization of your Google AdWords campaign is critical to surviving and can save you untold thousands. There are many tips and tricks you can find about AdWords optimization, most of them are worth looking into. In my experience though, the best boost our AdWords campaign ever got was the placement of the Google Checkout badge beneath our ads.
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Tag Archives: research
Building Web Sites for Profit and Fun – Relying on Research
Researching to the internet savvy is like water to fish: we swim through and live in it. You can’t survive on the internet very long without learning the art of researching. And if you can’t figure that out, no article, course, or lecture will help. My purpose here is not to instruct on HOW to research, we know that well enough, but rather to RELY on the research obtained. In the world of web development, too often, egos become involved and overpower reason and research. A site that the target audience dislikes is worse than no site at all, despite what the designer feels about it. And so we look into the finer points of relying on our sought-out research.
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